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The Big ideas of Web 2.0

June 29, 2007

Is web 2.0 the Future of the Web

Bebo White keynote at Ed-Media 2007

First, he started of reformulating his heading: The Big ideas of Web 2.0

Some comments from the others what we mean by web 2.0:
Putting the We in Web
the Living Web

Bebo: Don’t define web.2.0 based on the social software companies activities – scale from the stupid to novel, from mondane to brilliant

It is not:
– semantic web
– a new collection of technologies
– just collection of tools (blogging, wikis, ajax)

Web 2.0 definition is still evolving
– marketing buzzword

For Bebo it is more an attitude, an answer to the question to which answers are not clear

Web 2.0:
– shiftes the focus to the user of the information, not to the creator of the information
– information moves beyond to website
– information has properties, that can be aggregated, move around
– it is information, not in pages but microcontent units
– interaction is not limited what we can do
– users have control

Going beyond page metaphor of web 1.0
It is a hype

Hype cycle of new information technologies
Web 2.0 sits on top of the hill of the hype.
hype cycle

Reflects the natural evolution of the web:
– technology to support it is finally available
– attitude is not new, power is put back to the user
– enables using platforms interconnected

In terms of natural evolution we have a division to data-centric semantic web and user centric Web 2.0
What will happen after this division?
Prepare our tasks and data, prepares us psychologically

Drivers of web 2.0:
– computing power: pc based data centres, doubling computer power
– connectivity: low cost, wireless
– device proliferation: pda-s cellphones
– internet standards: xml-based integration
– user interfaces: are many

Web 2.0 environmental drivers:
– long tail – collective power of small sites that make up the bulk of the web’s content
– web reached a critical mass of trust, use and reuse, information content sources
– dot-com collapse forced web re-examination
– users developed the expectation of fulfillment, people can do evaluations, which become part of the content, people feel as if in control
– useful and fresh data
– manipulating and adding the data
– advantage of user’s collective experience
– participation and trust

Web 2.0 as an educational technology?

Article: Web 2.0 for educators
Technology and learning
Bebo White 2007

Education is:
– a basic group interactions
– the science of online audience engagement
– an intrinsically data-driven science

Turning data into knowledge and wisdom
L.A. Ackoff

data knowledge
connectedness/understanding scale

Most web 2.0 applications are interfaces sitting on top of databases, which could be used to create knowledge

Eric Schmidt:
It is not about search, it is about using the information – computer should show what i am typing, why cannot systems give us better answers?

Turning data into knowledge: defining patterns, programming the web, use pipes, data as streams?

People don’t want to search, people want to get job done.

There was an interesting comment about that we will find the data we are anticipating, if we have the conceptual framework of the seeked data beforehand, we will find totally different kind of data.
I wonder, do i want the machine decided for me what i want to find – would it be the other people in the network who would decide for me what i want to find?
For example, i tried Quintura and Clusty for some favourite keywords and the results were below my expectations.
I wonder how much Bebo White follows the intelligent agent centered ‘information’ tunnel (see Brown and Duguid, The social life of information) ideas and to which extent the social awareness around information is part of the picture?
By the way, seems that the same worry about where we might be going in this information search was expressed in Jon Dron’s weblog reflection.

Web 2.0 is not the future of the web, but it is playing a big role in the future of the web.

Other notes from keynote.

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